denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed (of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency (in national accounts) below the horizontal line separating revenue from capital transactions
Compare above-the-linedenoting the area below an online post where viewers' comments are displayed
WordReference Random House Unabridged Dictionary of American English © 2026
below′ the line′, [Bridge.]
- GamesSee under line 1 (def. 31).
Collins Concise English Dictionary © HarperCollins Publishers::
'below the line' also found in these entries (note: many are not synonyms or translations):